THE AMERICAN RODEO
MY ROLE: MANAGER, CREATIVE SERVICES/ SR. DESIGNER
SERVICES: IDENTITY/ WEB/ PRINT/ DIGITAL
INDUSTRY: WESTERN SPORTS ENTERTAINMENT
HERE’S THE STORY: The AMERICAN Rodeo is a cutting edge, exclusive, invitation-only, 7-day event held in the Fort Worth Stockyards and at the AT&T Stadium, where the Dallas Cowboys play. The famous rodeo leads to a Western Sports athlete to win a Million-Dollar prize in one day. The first week features Semi-Finals with daily concerts and fan zone events.
• Designs were different for each event and stadium for the semi-finals and finals
• Over 500 event and sponsor signage created, as well as program guides, credentials, concert staging, and broadcast graphics
• The AMERICAN is broadcast on RFD-TV, Rural Radio Sirius XM 147, and CBS Sports
WHY I’M PROUD: I rebranded the look of each event campaign and arena and redesigned the main logo. For three seasons, I worked alongside a very, very hard-working team, making what seemed to be impossible; possible. Also, being a big Western Sports fan, check this one off the Bucket List. I'm damn lucky I get to do this as a profession.