THE AMERICAN RODEO

MY ROLE: MANAGER, CREATIVE SERVICES/ SR. DESIGNER

 

SERVICES: IDENTITY/ WEB/ PRINT/ DIGITAL

 

INDUSTRY: WESTERN SPORTS ENTERTAINMENT

HERE’S THE STORY: The AMERICAN Rodeo is a cutting edge, exclusive, invitation-only, 7-day event held in the Fort Worth Stockyards and at the AT&T Stadium, where the Dallas Cowboys play. The famous rodeo leads to a Western Sports athlete to win a Million-Dollar prize in one day.  The first week features Semi-Finals with daily concerts and fan zone events.

 

• Designs were different for each event and stadium for the semi-finals and finals

• Over 500 event and sponsor signage created, as well as program guides, credentials, concert staging, and broadcast graphics

• The AMERICAN is broadcast on RFD-TV, Rural Radio Sirius XM 147, and CBS Sports

 

WHY I’M PROUD: I rebranded the look of each event campaign and arena and redesigned the main logo.  For three seasons, I worked alongside a very, very hard-working team, making what seemed to be impossible; possible. Also, being a big Western Sports fan, check this one off the Bucket List. I'm damn lucky I get to do this as a profession.

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