MY ROLE: CREATIVE DIRECTOR
SERVICES: IDENTITY/ WEB/ DIGITAL/ MOTION
INDUSTRY: PACKAGING/ MANUFACTURING
HERE’S THE STORY: I was invited to meet with the Southern Carton team and asked to research how they could improve their marketing, sales, and promotions. My findings found that Southern Carton’s website was not sustainable. Potential clients viewed the site and did not perceive or warrant the company’s strengths and credibility. This three-generation family-owned company was not showcasing its abilities and size in a way it could contribute to future sales, growth, and showcase its knowledge.
WHAT STANDS OUT: I restructured and revitalized their website, making it a powerful and engaging destination. The new video library and photo gallery showcase the firm’s customizable services and innovative digital printing, POP, and carton solutions. The new site has the capabilities to grow along with the company and its brand.
WHY I’M PROUD: When my client called to say Southern Carton won a contract with Amazon, it’s hard to say who was more ecstatic. Web traffic has gone from 12 hits a week to over 900 unique visitors each week.