MY ROLE: CREATIVE DIRECTOR
SERVICES: IDENTITY/ PRINT/ DIGITAL
INDUSTRY: SPORTS ENTERTAINMENT
HERE’S THE STORY: The Fiesta Bowl required creative leadership. I was called because I have a reputation for getting the job done – and done well. Essentially, I was given 60 days to create and design for an iconic event remotely.
WHAT STANDS OUT: The design had to be evergreen – it must last for multiple years and look equally good on TV as it does digitally and in person. The Fiesta Bowl design I created celebrates the famous Arizona sunset and incorporates the textures of a football.
• Over 100 panels created for the stadium design
• Two supporting sponsored outdoor venues with different themes
• 50 venue signs created
• Simple design ideal for broadcast TV, live stages while being adaptable for different sponsors each year
WHY I’M PROUD: When I was a kid growing up in Arizona, the Fiesta Bowl was and still is a huge event. It was like our Macy's Day Parade. We always attended or watched the Fiesta Bowl parade, enjoyed the festivities, volunteered, and if we were lucky, we got to go to the game! I am fortunate to say I had the opportunity to design not one bowl game – but two!