CART

CHAMPION AUTO

RACING TEAMS

MY ROLE: SR. ART DIRECTOR

 

SERVICES: IDENTITY/ PRINT/ DIGITAL

 

INDUSTRY: SPORTS ENTERTAINMENT

BACKGROUND: For racing fans, the split between INDY Car and CART was like a bad divorce with both sides playing to win. The objective of the new ad campaign was to introduce the new racing series for Action Performance.

 

WHY I’M PROUD: I like the way this design turned out. It showcases the drivers and cars in a way that looks like the posters are accelerating at a fast rate of speed while standing still.

 

WHAT STANDS OUT:

• Campaign launched nationwide in 30+ publications including Men’s Health, GQ, Field & Stream, and Sports Illustrated.

• CART Racing series sales blew out projections and sold out faster than any other series, including NASCAR!

 

 

 

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