MY ROLE: SR. ART DIRECTOR
SERVICES: IDENTITY/ PRINT/ DIGITAL
INDUSTRY: SPORTS ENTERTAINMENT
BACKGROUND: For racing fans, the split between INDY Car and CART was like a bad divorce with both sides playing to win. The objective of the new ad campaign was to introduce the new racing series for Action Performance.
WHY I’M PROUD: I like the way this design turned out. It showcases the drivers and cars in a way that looks like the posters are accelerating at a fast rate of speed while standing still.
WHAT STANDS OUT:
• Campaign launched nationwide in 30+ publications including Men’s Health, GQ, Field & Stream, and Sports Illustrated.
• CART Racing series sales blew out projections and sold out faster than any other series, including NASCAR!