MY ROLE: CREATIVE DIRECTOR
SERVICES: IDENTITY/ PRINT/ DIGITAL
INDUSTRY: SPORTS ENTERTAINMENT
HERE’S THE STORY: The story continues from the Fiesta Bowl. The Cactus Bowl is an event held by the Fiesta Bowl committee. It was also in need of creative leadership and this Arizona native was up for the challenge. I have a reputation of getting the job done – and done well. Essentially, since the Cactus Bowl was first, I was given less than 60 days to create and design the event remotely.
WHAT STANDS OUT: My mood board was the Arizona Mountain scape, bright orange sky, and, of course the cactus. When the sun sets in the desert, cactus needles are illuminated gold such that it looks like city lights from afar, which is the hallmark of my design. Other stand outs:
• Over 75 panels were designed and produced for Sun Devil Stadium
• Supporting outdoor venues and concert stage
• Over 50 venue signs were produced for the event