COLLEGE IS FOR YOU!
MY ROLE: CREATIVE DIRECTOR
SERVICES: IDENTITY/ PRINT/ DIGITAL/ MOTION
INDUSTRY: HIGHER EDUCATION
HERE’S THE STORY: The “College Is You!” program was developed to build awareness of the university and the potential life-changing possibilities a college degree provided. The campaign targeted not only junior high school students but migrant communities as well ¬– groups who typically end education efforts following their high school diplomas.
WHAT STANDS OUT: The campaign's success excelled in the Maricopa County school districts and was awarded the Post-Secondary Education Award for Best Higher Ed by the Arizona Commission for Education.
WHY I’M PROUD: When I was asked to assist the Department of Youth Preparation, they didn't have to ask twice. It was a chance for me to give back and pay it forward to kids who I could relate to and showcase the many possibilities after a high school education.